Pursuing a career in art is not a means to an end. Art is such a broad field with many options beyond anyone’s imagination. Choosing a career in the art field has itsadvantages as well as it challenges. It is not easy choosing to pursue a career in the art field because generally it is considered as a dying field. But the misconception of how art is viewed can be very unrealistic. If art did not exist the majority of the products that we all buy or use would not be available to the masses. Products would not have labels, there would be no ads we would have limited resources to market products, there would be no designs, creative techniques, or styles to choose and certain creative career choices would not exist . Computer graphics, animations, and computer games have taken the world by a storm. But yet society still believes it is unreasonable to obtain a college education to pursue a career in the art field.
It takes true visionaries with tough skin to choose a career in art. It is doubly harder for a minority because most of the times that is something unheard of in our community. For most minorities being an artist or choosing a career in the field can be a constant reminder of what it means to be different. There are examples of real life situations as well as the methods used to overcome the mental challenges of being artist as well as being different in this handbook. There are also tips on how start the creative process, methods how to develop a solid portfolio, and marketing tips. With the proper business plan, sweat equity and a solid portfolio of product the sky is the limit. Persistence with a little talent can go a long way. The demand for products created for and by minorities is limited and very necessary. This handbook will not only help inspire people of color to pursue a career in the art field but provide resources that they can refer to when it is needed.
The purpose of this book is to give an insight and inspire more people of color to pursue a career in the art field. The experiences and examples documented in this book are the key motivational factors of why this book was written. I hope those who read this book can see the need of diversity and the open window of opportunities in an industry that most minorities fail to pursue.